Suppose you come across a bag that's "made of canvas." What does that actually tell you?
Not much. On its own, without context, "canvas" is close to meaningless. It can describe a five-dollar tote or a bag that'll outlive you. The same word can describe two very different products.
So let's fix that. Three things tell you a lot more about what you're actually getting: weight, weave, and wax. Nail those down, and you'll have a much clearer picture of the fabric.

Weave — what canvas actually is
In basic terms, canvas is a strong, closely woven fabric typically made with a plain weave. Threads go over one, under one, in a simple alternating pattern. That structure creates a stable, hard-wearing fabric.
Compare it to something like denim, which is a twill weave. Look closely at a pair of jeans, and you'll see a diagonal pattern running through it. That diagonal is the tell.

Historically, canvas was strongly associated with hemp and linen. These days, modern canvas is commonly made from cotton, although linen and other materials are still used.
You'll also run into the word "duck," as in duck canvas. Duck is a tightly woven canvas commonly made from cotton. The name comes from a Dutch word meaning cloth, and it's a good fit for bags because of its dense construction.

But even "cotton duck" still doesn't give you the full picture. For that, you need weight.
Weight
Canvas weight is commonly expressed in ounces per square yard: the higher the number, the heavier the fabric.
A 7-ounce canvas is shirt or light-tote territory. A 10-to-12-ounce canvas is common for sturdier bags, enough to hold its shape and take a load. Get beyond that, into 15 or 18 ounces, and you're into serious, structured, rugged territory.

Now there's an older system worth knowing about, because it'll trip you up. Duck canvas sometimes gets labeled with a number, such as #1, #8, #10, #12, and that system runs backwards. The lower the number, the heavier the fabric. So a #4 duck is heavier than a #10 duck. As a useful reference, Fairfield Textiles lists its #10 duck at 14.7 ounces per square yard before finishing.
You don't need to memorize the chart. You just need to remember that with a numbered duck, higher isn't heavier; it's the opposite. When in doubt, ask for the ounce weight. That makes it easier to compare across products.
Wax
Then there's waxed canvas.
Waxing is exactly what it sounds like: wax is applied to and worked into a cotton fabric to improve its weather resistance. And it's not a modern invention. The idea dates back centuries.
Back in the fifteenth century, sailors treated flax sailcloth with fish oils and grease to help it shed water. By the mid-1800s, cotton sails treated with linseed oil were in use, but the finish could yellow, stiffen, and lose performance as it aged. Paraffin-based waxed cotton emerged as a better alternative. British Millerain, founded in 1880, pioneered this finish, while Halley Stevensons has a long history of developing weatherproof textiles. Modern waxed fabrics now use several different waxes and blends.

If that Millerain name rings a bell, Filson is one reason why. Its Original Briefcase is made from British Millerain Rugged Twill, a tightly woven, lightly waxed cotton twill. Filson's Tin Cloth is a separate material: a 14-ounce, tightly woven waxed cotton duck used across other bags and garments."

At NutSac, we use a #10 duck from Fairfield Textiles. Fairfield specifies the #10 base fabric at 14.7 ounces before finishing. After finishing, it jumps to ~18oz which is why we list all our products at 18oz (not 15oz). It's a dense plain-weave duck with a substantial waxed finish.

So what does waxing actually get you? Three things.
Water resistance. Rain beads up and rolls right off.
Structure. The wax stiffens the fabric, so the bag holds its shape.
Patina. This is a big part of the appeal for many people. Waxed canvas creases, softens, and darkens at the wear points over years of use. The bag ends up looking like yours, and nobody else's. A well-cared-for waxed bag can last a really, really long time.
What about unwaxed?
Not all cotton canvas is waxed, and unwaxed isn't automatically worse.
Plenty of good bags use plain, unwaxed cotton canvas. Unwaxed is lighter, softer in the hand, and more breathable. What it gives up is weather resistance and structure; it'll soak through, and it tends to be floppier without the wax stiffening it.
So if you love a soft, casual, broken-in feel and you're not worried about rain, unwaxed is a perfectly good option. If you want a bag that shrugs off weather, holds its shape, and develops some character over time, that's what the wax is for.
The takeaway
So next time a bag just says "canvas," ask three things.
How heavy is it, in ounces? Is it waxed or not? And what kind of weave and construction does it use?
Weight, weave, and wax. Answer those three, and the word "canvas" finally means something.